Consulting engagements and in-house roles.

Brief

A premium fertility clinic preparing to open in a competitive private market, with no acquisition function, CRM or patient-facing team in place.

Delivered

• End-to-end patient journey and conversion framework
• CRM specification, rollout and integration with the clinical patient management system
• Recruitment, onboarding and training of the acquisition and concierge team
• Training curriculum for advisors and team leads, including grounding in fertility care
• Three-tier pricing architecture, benchmarked internationally
• Communication standards and SOPs, assessed through role-play

Brief

An established clinic with strong direct-to-patient demand, being approached by insurers and employers, with no commercial structure to handle them.

Delivered

• B2B proposition, commercial terms and pricing logic
• Internal process and handover between the corporate channel and the clinic
• Relationships with private medical insurers, brokers and corporate clients
• Handover of the channel to the in-house team

Brief

An employer-benefits platform with proven traction elsewhere, assessing entry into the UK: a different payer landscape, a different employer culture, and the NHS behind every decision to pay privately.

Delivered

• Market, competitor and buyer-behaviour assessment
• Market entry strategy and route-to-market recommendation
• Commercial model, target segments and first-year priorities

Brief

A clinically sound product and an active investor process, with unresolved questions about where demand sat and who to hire first.

Delivered

• Market map and segments addressable in year one
• Customer acquisition strategy and early commercial model
• Commercial hiring plan: role design, profile and sequence