Sloane Associates · London
Specialist commercial and operational consulting for women's health organisations.
Caroline Allen is a registered midwife and commercial leader, with experience across fertility, medical devices and health technology.
Focus
Sloane Associates advises fertility clinics, women's health providers and femtech platforms across the UK, Europe and the Middle East.
Engagements cover commercial performance and the operations beneath it: how enquiries are handled, how the journey is designed and staffed, how pricing is structured, and how the supporting systems work.
Caroline practised as an NHS midwife before moving into medical devices at GE Healthcare, then to Apricity Fertility, the UK's first AI-driven, venture-backed fertility clinic, and on to Accurx, a health technology disruptor in the NHS, leading secondary care growth. Her recommendations are therefore grounded in how clinics actually run.
Services
Six areas of work.
Commercial strategy
Growth planning, proposition, pricing architecture and lifetime value.
Patient acquisition
Conversion rate optimisation across enquiry, booking and the point of commitment.
Patient journey design
Journey mapping and redesign, from first search through to return and repeat.
Clinic operations
CRM, reporting and integration with core clinical and operational systems.
Commercial capability build
Role design, recruitment, onboarding and training for customer-facing teams.
Market entry and advisory
UK market entry, new sites and service lines, and board-level advisory.
Enquiries
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A first conversation carries no charge and no obligation.